E-Mail Reputations

""Unsophisticated e-mailers tend to focus their efforts on evading spam filters, but savvy e-marketers know that e-mail authentication and certification are the most important elements for the successful delivery of an e-mail," said Des Cahill, CEO of Habeas. Habeas RepCheck enables volume senders to conduct a diagnostic examination of their e-mail reputation scores so they can better understand how ISPs and other e-mail receivers will handle their e-mail. Unlike services provided by spam-filtering companies, which often are focused more on determining whether an inbound e-mail originated from a known spammer, the Habeas tool aims to assist companies as they establish their reputations as legitimate e-mail senders." Source: toptechnews.com