Q3 e-mail delivery rates improved, Lyris says

"The average gross e-mail delivery rates for permission-based messages fell to 87% in the third quarter, down from 90% in the second quarter, for the top Internet service providers and e-mail service providers, according to Lyris Technologies Inc. In-box deliverability rates also fell incrementally to 86%, due in large part to an increase in the amount of blocked and undelivered e-mail among European providers. In contrast, U.S. providers showed improvement in the delivery of opt-in e-mail in the third quarter, raising the average rate 4 percentage points to 89%, Lyris said. In addition, despite an increase in false positive spam filtering for two U.S. domains Hotmail and Gmail overall rates of false positive spam filtering continued to drop from the second quarter's 1.4% average to 1.2% in the third quarter." Source: internetretailer.com