"Splogs", the curse of the blogging community

"Fake blogs are polluting search engines but little can be done to stop the mischief. Is splog the new spam? That's the question being asked by an increasingly irate weblogging community as it grapples with the dodgy sites that are starting to ruin search engine results. And top of the list causing the splog explosion is Google, the search engine giant. A splog is a spam or fake blog created to achieve a high search engine result. The splogger makes money from advertising placed in the splog — often using Google's AdSense service — or by directing visitors to e-commerce sites. Topics range from cruises and health to porn and gambling. On a cheap-looking splog about gambling, to take one example, AdSense advertisements may link to well-known betting firms. The placing of these advertisements is beyond the firms' control, and end up wasting their impact." Source: hindu.com